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New UAlbany Brand...


MRSGDG

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Again, JUST POINTING OUT A FEW TIDBITS...

 

It's Philip, not Philips or Phillips. If we're gonna be upset with him, might as well get his name right.

 

The $16k for the ad campaign, the way I read it in the TU article, is only for the Capital District beginning portion, including UAlbany website and publications, the train station, and the airport. So it's not money for the AD/Marketing World, but for the AD/Marketing city/region.

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Sorry if I fumbled the spelling of his name-- Because you are right...his name should be spelled properly. Again, my real issue is with the State leadership. Some blame lies with Philip, however, because he is in a position of power.

 

I understand 16k is for the local ad-- the TU article clearly points that out. However, the ads SHOULD be out-of-state and down-state first.

 

WHY? Well, quite frankly:

 

1) the financial power of this state is downstate-- period. It is undeniable. Those kids coming up here spend more discretionary $$ then upstate kids. It is a sorry but true fact of life.

 

2) out-of-state kids is where we make $$$ with tuition.

 

 

Again, great the U is trying to do something...but they partnered with an firm ill-suited to really project our needs.

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The Business Review

 

"UAlbany shows off new brand"

 

The University at Albany has a new branding initiative underway­--beginning today.

 

The theme: "The World Within Reach."

 

UAlbany said it is the school's first branding initiative since it was founded in 1844. That theme now appears on the school's Web site -- www.albany.edu -- and will also appear on university publications and outreach materials.

 

"Today, we unveil a campaign that captures and highlights the notable strengths that make UAlbany great and distinctive," said Interim President George M. Philip.

 

The school said the theme highlight's UAlbany's modern vision, research, diversity and the school's "excellence at a great value."

 

The new branding initiative follow a year-long process that involved interviewing students, faculty and prospective students about their views of the school.

 

UAlbany has 10 colleges located on three campuses in two counties. School officials said last fall that UAlbany needed to do a better job articulating its message.

 

The school paid Cedar, Rapids, Iowa-based marketing firm Stamats Inc. $260,000 as part of the initiative. Stamats clients include Arizona State University, Harvard University, Providence College and Virginia Tech.

 

UAlbany has 17,000 students and offers 61 undergraduate degree programs, 89 master's programs and 39 doctoral programs.

 

It has several specialty areas, such as public policy at the Rockefeller College of Public Affairs and Policy, biotechnology at the East Campus in Rensselaer, and nanotechnology at the College of Nanoscale Science and Engineering. It built its reputation as a teacher's college.

 

http://www.bizjournals.com/albany/stories/...ml?ana=from_rss

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Dan Mastin--

 

If you are into marketing or business, send your resume to all the big consulting and AD firms.

 

If you are into analysis-- Apply to law school.

 

 

YOU ARE ONE BRIGHT YOUNG KID. Well thought out and stated!

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