UA to create new VP position focused on branding

[Jammaster]

All I can say is, I hope none of you guys are in the mix for the job!

 

This cracked me up!

[Clickclack]

All I can say is, I hope none of you guys are in the mix for the job!

 

LOL...*interwebs high five*

[Michigan_Dane]

The fact of the matter is branding is important. For example, no one cares about saving jungles but saving the rain forest makes for a nice bumper sticker.

 

SUNY Albany and all it's name variations carries a lot of history... some might say baggage. Rebranding is expensive and not a cure all but I think it's necessary if we want to grow beyond the boundaries of the 518. It's not like UAlbany hasn't changed its name several times in 150 years. At least 4 times?

 

I wish this new VP a lot of luck. Changing course will be seriously tough.

 

Success to me looks like a university name that is:

 

1) Completely Unique (Rutgers, John Jay, Emory, Purdue, Harvard)

2) Not tied to a town, city or county. No city names. State or region maybe. Nothing that makes us look small time.

3) Nothing weird. No 'U' proceeding the name or 'at'.

4) No historical baggage

 

Just (Name + "University"). Simple

[UAalum72]

SUNY Albany and all it's name variations carries a lot of history... some might say baggage. Rebranding is expensive and not a cure all but I think it's necessary if we want to grow beyond the boundaries of the 518. It's not like UAlbany hasn't changed its name several times in 150 years. At least 4 times?

Six. It's been 29 years since the last official change. The longest any name lasted was 45+ years.

 

New York State Normal School, May 7, 1844 - March 13, 1890

New York State Normal College, March 13, 1890 - April 30, 1914

New York State College for Teachers, April 30, 1914 - September 1, 1959

State University of New York College of Education at Albany, September 1, 1959 - October 16, 1961

State University of New York College at Albany, October 16, 1961 - August, 1962

State University of New York at Albany, August 1962 - Fall 1986

University at Albany, SUNY, Fall 1986 -

[uofalbany]

 

SUNY Albany and all it's name variations carries a lot of history... some might say baggage. Rebranding is expensive and not a cure all but I think it's necessary if we want to grow beyond the boundaries of the 518. It's not like UAlbany hasn't changed its name several times in 150 years. At least 4 times?

Six. It's been 29 years since the last official change. The longest any name lasted was 45+ years.

 

New York State Normal School, May 7, 1844 - March 13, 1890

New York State Normal College, March 13, 1890 - April 30, 1914

New York State College for Teachers, April 30, 1914 - September 1, 1959

State University of New York College of Education at Albany, September 1, 1959 - October 16, 1961

State University of New York College at Albany, October 16, 1961 - August, 1962

State University of New York at Albany, August 1962 - Fall 1986

University at Albany, SUNY, Fall 1986 -

 

 

 

UGLY

[Eli]

Success to me looks like a university name that is:

 

1) Completely Unique (Rutgers, John Jay, Emory, Purdue, Harvard)

2) Not tied to a town, city or county. No city names. State or region maybe. Nothing that makes us look small time.

3) Nothing weird. No 'U' proceeding the name or 'at'.

4) No historical baggage

 

Just (Name + "University"). Simple

 

Agreed.

[Eli]

 

 

SUNY Albany and all it's name variations carries a lot of history... some might say baggage. Rebranding is expensive and not a cure all but I think it's necessary if we want to grow beyond the boundaries of the 518. It's not like UAlbany hasn't changed its name several times in 150 years. At least 4 times?

Six. It's been 29 years since the last official change. The longest any name lasted was 45+ years.

 

New York State Normal School, May 7, 1844 - March 13, 1890

New York State Normal College, March 13, 1890 - April 30, 1914

New York State College for Teachers, April 30, 1914 - September 1, 1959

State University of New York College of Education at Albany, September 1, 1959 - October 16, 1961

State University of New York College at Albany, October 16, 1961 - August, 1962

State University of New York at Albany, August 1962 - Fall 1986

University at Albany, SUNY, Fall 1986 -

 

 

 

UGLY

 

LOL @ these:

 

State University of New York College of Education at Albany, September 1, 1959 - October 16, 1961

State University of New York College at Albany, October 16, 1961 - August, 1962

 

University of NY College? LOL WUT?

[Phoenix]

 

 

 

SUNY Albany and all it's name variations carries a lot of history... some might say baggage. Rebranding is expensive and not a cure all but I think it's necessary if we want to grow beyond the boundaries of the 518. It's not like UAlbany hasn't changed its name several times in 150 years. At least 4 times?

Six. It's been 29 years since the last official change. The longest any name lasted was 45+ years.

 

New York State Normal School, May 7, 1844 - March 13, 1890

New York State Normal College, March 13, 1890 - April 30, 1914

New York State College for Teachers, April 30, 1914 - September 1, 1959

State University of New York College of Education at Albany, September 1, 1959 - October 16, 1961

State University of New York College at Albany, October 16, 1961 - August, 1962

State University of New York at Albany, August 1962 - Fall 1986

University at Albany, SUNY, Fall 1986 -

 

 

 

UGLY

 

LOL @ these:

 

State University of New York College of Education at Albany, September 1, 1959 - October 16, 1961

State University of New York College at Albany, October 16, 1961 - August, 1962

 

University of NY College? LOL WUT?

 

 

That's the official name of most SUNY schools. State University of New York College at Geneseo..College at Oswego..College at Cortland..etc. UAlbany became a "university"..as opposed to a "college"..in the early '60s when it began to offer doctoral degrees.

 

All four University Centers have the same legal name..State University of New York at XXX.

[Clickclack]

 

SUNY Albany and all it's name variations carries a lot of history... some might say baggage. Rebranding is expensive and not a cure all but I think it's necessary if we want to grow beyond the boundaries of the 518. It's not like UAlbany hasn't changed its name several times in 150 years. At least 4 times?

Six. It's been 29 years since the last official change. The longest any name lasted was 45+ years.

 

New York State Normal School, May 7, 1844 - March 13, 1890

New York State Normal College, March 13, 1890 - April 30, 1914

New York State College for Teachers, April 30, 1914 - September 1, 1959

State University of New York College of Education at Albany, September 1, 1959 - October 16, 1961

State University of New York College at Albany, October 16, 1961 - August, 1962

State University of New York at Albany, August 1962 - Fall 1986

University at Albany, SUNY, Fall 1986 -

 

 

This practice in itself needs to stop!

[Eli]

We should just get rid of SUNY period...convert all schools as has been suggested before. Just do away with SUNY period.

 

Cortland University

Oswego University

Albany University

Stony Brook University

Binghampton University

 

(or change those to University of * - similar to University of Memphis, University of Miami, University of Houston, University of Louisville, etc.)

 

Etc. They can all be part of one system for accounting/state management reasons behind the scenes. But the names on degrees, websites, clothing, etc. needs to be individualized and not a 'system' name.

Edited February 12, 2015 by Ilko

[Clickclack]

We should just get rid of SUNY period...convert all schools as has been suggested before. Just do away with SUNY period.

 

Cortland University

Oswego University

Albany University

Stony Brook University

Binghampton University

 

(or change those to University of * - similar to University of Memphis, University of Miami, University of Houston, University of Louisville, etc.)

 

Etc. They can all be part of one system for accounting/state management reasons behind the scenes. But the names on degrees, websites, clothing, etc. needs to be individualized and not a 'system' name.

 

I like it!

[uofalbany]

Examples right in front of us:

 

State University of New York University at Stony Brook

or

Stony Brook University

It's a no brainer..... a change for the better.

 

State University of New York University at Albany

Albany University

University of Albany

Either alternative is a mammoth improvement

 

If any university center deserved the title of either:

New York State University

University of New York

It would be Albany, the university center in the capital of New York State.

 

And I agree, and have agreed, that dropping SUNY is the way to go.

Edited February 12, 2015 by uofalbany

[Eli]

It's done then. Someone get that VP on the phone, STAT!

[madDOG]

Dirty Albs U

Edited February 12, 2015 by madDOG

[Underpar]

Anyone who is going to make Albany "cool" has a huge challenge. It's like trying to make vanilla stand out.