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IMO, there's no news there. This is pretty much the same as the previous business review articles and interviews from football and basketball season. Looks like another year to build the brand. I hope some of this starts in the fall. Wouldn't want to take another year to work on this.

 

"Well spend the next year or so working on the brand, what were going to call ourselves, rolling out the general program to our fans so they have enough time to give us some feedback and get some dialogue, said Benson. Were going to change how we market ourselves and how we sell season tickets. So just that extra focus with the community might bring more people in."

Edited by reeder
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